NAIROBI, Kenya, June 9, 2026 – After the end of the popular European football season, attention now shifts to the 2026 FIFA World Cup scheduled for June 11 to July 19, 2026.
Ahead of the competition, LG Electronics (LG) East Africa is encouraging fans to bring the stadium experience home. The company has launched its football discounts campaign across the region, offering reductions of up to 45% on selected televisions and audio products through its network of LG Brandshops.
The 65-inch LG OLED B5 AI TV, which comes with a free soundbar, for instance, is now available at KSh249,995, a massive KSh120,000 discount from its typical price of KSh369,995. This is as the 65-inch LG QNED 70 AI TV sells at a discounted KSh99,995, down 35% from KSh154,995.
The campaign was officially launched with a high energy roadshow at the Opalnet Shop in Kitengela, Kenya, in partnership with Opalnet, LG’s principal distribution partner in Kenya.
Speaking at the launch, Donghun Lee, President of LG Electronics East Africa, recognized the expected changing viewing habits expected during the tournament, as an opportunity for Kenyan fans to upgrade their entertainment systems.
“Football is about the moments shared with family and friends. This year’s games present a unique situation where many matches will be played late at night, yet fans still want to support their favourite teams without compromising their comfort. Our goal is to make it easier for fans to enjoy the world’s biggest sporting event from their homes and with the best systems available,” he said.
(L-R) LG Electronics East Africa Product Manager – LTV Division Emmanuel Njeru, Head of Marketing Jane Kariuki, and Head of Go-To-Market Peter Wanjohi pose in front of the “Bring the Stadium Home” roadshow truck during the campaign launch in Kitengela
The campaign positions LG’s latest OLED AI and QNED AI televisions, alongside its premium audio solutions like soundbars, as the ideal setup for immersive home viewing. These products are designed to deliver vibrant picture quality, enhanced brightness, wide viewing angles, ultra-high-definition resolution and advanced sound processing that recreates the atmosphere of a live stadium.
Rakesh Singh, Managing Director of Opalnet, said the campaign is aimed at helping fans enjoy a memorable football experience.
“East African football fans are passionate and deeply invested in international football. They deserve a viewing experience that matches the scale and excitement of the tournament. We are proud to partner with LG to ensure that they can enjoy every moment in immersive quality without leaving their living rooms,” he said.
The campaign reflects a broader shift towards home-based sports viewing, driven by growing smart TV adoption, improved streaming infrastructure and increased household investment in home entertainment technologies.
Available data shows a clear shift toward smart TVs with advanced features such as 4K resolution and connectivity, as consumers prioritize better viewing experiences[i]. There is also a growing preference for larger screen sizes and premium formats, driven by improving affordability and lifestyle changes. This aligns with market observations of increasing uptake of big-inch TVs (65” and above) across East Africa.
TV penetration is also rising, with Kenya reaching a 48% household penetration, leaving significant room for upgrades and new purchases
