Nairobi, Kenya – Nairobi United FC has entered into a strategic partnership with East West Fashions to expand the availability of the club’s official merchandise, marking another significant milestone in the club’s continued growth on and off the pitch.
The partnership will see East West Fashions become an official retail partner for Nairobi United merchandise, providing supporters with easy access to authentic club jerseys, training wear, fan apparel, caps, scarves, accessories, and other branded products.
The collaboration comes at a time when Nairobi United continues to establish itself as one of Kenya’s fastest-growing football clubs.
Last season, the club made history by securing promotion to the FKF Premier League while simultaneously lifting the FKF Mozzart Bet Cup—the first club to achieve both milestones in the same season. That remarkable campaign also earned Nairobi United a place in the CAF Confederation Cup.
Building on that success, Nairobi United enjoyed another memorable season by finishing fourth in the FKF Premier League and reaching the group stage of the CAF Confederation Cup, cementing the club’s status as one of Kenya’s emerging football powerhouses.
The partnership with East West Fashions forms part of Nairobi United’s broader commercial strategy aimed at strengthening its brand, growing fan engagement, and creating sustainable revenue streams to support the club’s long-term ambitions.
Nairobi United Club Official Osman Khalif welcomed the partnership, describing it as another important step in building a modern and sustainable football club.
“Our vision extends far beyond success on the pitch. We are committed to building a strong institution with a passionate fan base and sustainable commercial partnerships. East West Fashions shares our ambition, and this collaboration will bring our supporters closer to the club by giving them access to authentic Nairobi United merchandise. As we continue to grow, partnerships like this will play a key role in our journey to becoming one of Africa’s leading football clubs.”
Nairobi United Communications and PR Consultant Kenn Okaka said the agreement reflects the club’s commitment to strengthening the connection between the team and its supporters.
“Football is about creating a lasting connection between the club and its supporters. Through this partnership with East West Fashions, we are making it easier for every Nairobi United fan to proudly wear the club’s colours and be part of our journey. This is another important milestone in building one of the strongest football brands in Kenya and across Africa.”
East West Fashions expressed excitement about partnering with one of Kenya’s most ambitious football clubs.
“Nairobi United represents ambition, excellence, and the future of Kenyan football. We are proud to partner with the club and provide supporters with quality, authentic merchandise that allows them to proudly identify with their team. We look forward to growing together with Nairobi United and its ever-expanding fan base.”
Beyond retail sales, the partnership will feature merchandise activations, player appearances, exclusive product launches, fan engagement campaigns, and promotional events throughout the season.
As Nairobi United prepares for another exciting campaign in domestic and continental football, the club remains focused on building a world-class football institution both on and off the field.
Fans are encouraged to visit East West Fashions outlets to purchase official Nairobi United merchandise and proudly wear the club’s iconic yellow, green, and white colours.
One City. One Dream. One Champion.
